“Erica is a talented and commercially astute business professional with considerable experience in copywriting, editorial production, marketing, public relations and product management. Erica’s positive ‘can-do’ attitude is always refreshing and her understanding of all aspects of the fireplace industry, including the market, certification, legislative compliance and product development, including creative conceptual designs through to manufacturing processes, coupled with in depth product knowledge and awareness from both from a retailer and manufacturer’s perspective are invaluable. Erica’s exceptional communication skills and understanding are always very well interpreted and reflected in enjoyable articles that always give a fair and true representation. These skills, coupled with the ability to work within tight deadlines and to stick to the brief, make her a highly recommendable individual.”
Carl Richards, Chairman of Focal Point Fires
“As editor of F&F Erica has worked with HETAS to ensure that key safety messages and industry news are handled with real clarity and impartiality. I was always pleased to work with Erica knowing that issues will be dealt with professionally and with the necessary context in a complex industry”.
Bruce Allen, CEO of HETAS
“We know what we want to say, but Erica knows how to say it and writes it in such a way that our customers want to hear it. Put simply, Erica can turn a complicated idea into an elegant explanation.”
John Nightingale, Firepower
"We have had the pleasure of knowing and working with Erica for many years. I have always found Erica to have a great passion for the fireplace industry and a complete knowledge and understanding of all aspects. Always very professional and interested in new products and events, she is willing to attend any events and instinctively knows what questions to ask to extract the correct information. Any editorials are produced effortlessly and are accurate, informative and interesting. We would highly recommend Erica for any content writing for your website, brochures or any PR requirements."
Lynn Brereton, Director of OER Fireplaces & Stoves Limited